For Croatian company Studijo, specializing in the production of wall wallpapers, the beginning of this year has been marked by significant global success. Last week, they showcased their artistic wallpapers at the prestigious design fair in Paris, which attracted over 70,000 interior design enthusiasts. The excellence of their personalized approach to design was further confirmed by winning the German Design Award in the category for best product design. Additionally, this weekend, the most-watched American media network, CBS, reaching an average of nearly six million viewers, presented this inspirational story to the American market.
Croatian Company Shines at Prestigious Paris Fair
Today, more than ever, design excellence entails providing swift responses to increasingly demanding market needs, employing a multidimensional approach, and engaging in sustainable and circular design processes sensitive to resources and the environment. In addition to expecting design to provide original artistic expression, the importance of creating additional value for society as a whole is also emphasized. Based on these values, this year's Maison & Objet Paris was established, a renowned design fair that sets trends in the decoration and lifestyle industry. Each exhibition, whether physical or virtual through the MOM platform, presented a unique opportunity to express creative talent, bringing together 650 new brands before the eyes of 70,000 visitors from France and abroad. With more than 2,500 exhibitors from 150 countries and over 1,000 media representatives, this event attracted worldwide attention and resulted in 87% of collaborations and orders being fulfilled after the exhibition ended. This year, Studijo represented Croatia and achieved significant success:
"The joy of exhibiting at a fair that has been the object of desire for years is indescribable. Such leaps, however demanding and challenging, open doors to new global projects that we couldn't even dream of. We've opened up markets in about 30 new countries, and I firmly believe that in the coming period, we will feel the benefits of all our efforts and tough investment decisions," said Josipa Maras, artist and founder of Studijo Wallart.
Recognition from the International Jury for Design Excellence
At this year's German Design Award ceremony, which sets new international standards for innovative design products and strengthens competitiveness in the global market, the design team led by Josipa Maras once again celebrated. An independent international jury, composed of renowned global experts from the design industry, declared the wallpaper "Wheat Fields" the winner in the category for best product design.
"With an indescribable feeling of gratitude for being entrusted with talent, I would only quote one verse for all those who are just venturing into entrepreneurial waters - There is always room at the top if you start from the bottom. I have been guided by this approach from the very beginning of our story. And great things have happened. I believe that with this award, we have once again confirmed the dominance of the Croatian Studijo brand at the top of the international design industry," said the author of the winning wallpaper upon receiving the award.
Expanding into the American Market
Studijo wallpapers are now present in more than 20 countries worldwide, but this year, they decided to boldly step into the American market. Their story was recognized by the producers of the global show "Europe By Design," which brings a fresh perspective of European design excellence to homes worldwide every day. The show focuses on stories of innovation, exploring the brilliance of design and the people who shape it, revealing the challenges and successes behind each fascinating idea. This weekend, the Croatian success story was showcased on the most-watched American television network, CBS, in prime time, which is watched by an average of 5.96 million viewers.
"We worked on this project for almost a year. It's a great honor to be chosen by such a large production and to premiere our story in front of six million people, which is later broadcasted to over 180 countries. I believe this is just the beginning of our conquest of the American market," concluded Josipa Maras.