The long-awaited winter collection from the Croatian fashion brand MINAMI has finally arrived, bringing a warm breath of quiet luxury into the new season. For the past five years, MINAMI has remained true to a design philosophy that blends refinement with simplicity. Each piece reflects a balance between sharp architectural lines and an easy flowing silhouette, creating a timeless sense of elegance that feels both modern and feminine.

Modern Elegance Through a New Lens

Designer Željka Šafran stands at the center of this vision, and this season she invited singer-songwriter Mia Dimšić to step into the role of campaign model for the very first time. The collaboration is unexpected in the best possible way. Mia reveals a new artistic dimension of herself, appearing soft yet determined, minimalistic yet steady and self-assured. “I want women to feel strong, modern, and unrestrained in my clothing. I want the garment to work for them, not the other way around,” Željka explains. Her words reflect exactly what the campaign communicates: a quiet confidence that grows from within.

Black defines the collection and becomes a canvas for exploring texture, light, and volume. A wool suit with clean geometric lines stands out for its sculpted precision, while its striped version, with a full bottom and raw edges, introduces a more relaxed rhythm. A sumptuous coat shaped with a peplum-inspired silhouette brings drama without overpowering the wearer, and a lacquered skirt paired with a matching jacket accented by organza silk adds a touch of modern glamour. Accessories like the soft fur bag and fur scarf bring warmth and softness to the predominantly structured looks and complete the minimalist yet contemporary aesthetic.

Željka shares more about her creative inspiration, saying, “The collection is inspired by art, nature, and the kind of feminine energy that always seeks freedom.” It is a line created for a woman who can move through her entire day in one outfit while staying true to her essence. As she beautifully sums up, “This is a collection for a woman who can live her whole day in one outfit without ever losing her authenticity.”

A dedicated team of talented women helped bring this winter narrative to life. Stylist Ana Nikačević shaped the visual language of the looks. Makeup artist Nikolina Kokotović added depth and softness to Mia’s expression. Photographer Lara Buljubašić captured the atmosphere of the collection with images that feel both intimate and powerful. Together, they created a story that honors the clarity of Željka’s vision and celebrates the many layers of modern femininity.

The new winter collection can be viewed at the MINAMI showroom in Zagreb on Dalmatinska 12 with a prior appointment, as well as on the brand’s Instagram profile at minamimagic. It is a collection that invites every woman to embrace her strength, her softness, and her own quiet luxury.

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