First, it was FOMO (the Fear of Missing Out) that shaped our travel dreams. Must-visit lists, overstuffed itineraries, 5 a.m. wake-ups for “golden hour” selfies. The hustle of vacation started to feel suspiciously like work. But now, there's a quiet rebellion underway, and it’s changing the way we travel. JOMO (Joy of Missing Out), calmcations, Blue Mind Theory, and set jetting, four emerging trends that prioritize peace, presence, and, dare we say it, pleasure.

Croatia, with its soothing seascapes, ancient towns, and cinematic coastlines, happens to be the perfect place to lean into these trends. Whether you're escaping the algorithm, your boss, or just your own to-do list, there's a pocket of the Adriatic waiting for you.

Let’s unpack the trends and where to live them, preferably with a glass of Plavac Mali in hand.

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JOMO: The Joy of Missing Out

JOMO is basically FOMO’s cooler, more self-assured cousin. It's about embracing the pleasure of saying no to the noise, the crowds, and the itinerary-packed vacation. Instead, it’s about doing less—and enjoying it more.

Where in Croatia?

Skip Dubrovnik’s summer crowds (we love you, King’s Landing, but not in July) and head inland to Motovun, a hilltop town in Istria wrapped in vineyards, truffle forests, and medieval charm. Rent a stone villa, sip some Malvazija, and let the village bells replace your phone’s notifications. It’s gloriously uneventful—and that’s the point.

Calmcations: Stress-Free by Design

Calmcations are the antidote to the ‘holiday that needs a holiday.’ These are slow-paced getaways designed to de-stress rather than impress. Less sightseeing, more being.

Where in Croatia?

Look no further than Lošinj, Croatia’s “island of vitality.” This health-focused island has long been known for its healing air and lush pine forests. Book into the Hotel Bellevue, where the spa menus are as long as wine lists in France, and the Adriatic is right at your doorstep. Yoga on the deck, bike rides through scented trails, and long, leisurely lunches—your nervous system will thank you.

Blue Mind Theory: The Science of the Sea

Coined by marine biologist Wallace J. Nichols, the Blue Mind Theory suggests that being near, in, on, or under water can reduce stress, enhance creativity, and boost happiness. Translation: more sea, less scrolling.

Where in Croatia?

Vis Island is your Blue Mind haven. Less developed than its glitzy siblings (looking at you, Hvar), Vis is a little rugged, wildly beautiful, and totally healing. Stay in Komiža, a sleepy fishing village where days revolve around the tides, and nights are spent under stars—not spotlights. Kayak to hidden coves, swim in the Blue Cave, or simply float. Your brain will basically go, “ahhhh.”

Set Jetting: Chasing the Scene

If you’ve ever booked a trip because you saw it on screen, congrats—you’re a set jetter. This trend is booming thanks to streaming culture, where Croatia has become a secret star (well, not so secret anymore).

Where in Croatia?

Game of Thrones may have put Dubrovnik on the map, but for a different vibe, head to Split, where parts of The Witcher and Succession were filmed. Stay at the Heritage Hotel Santa Lucia, right on the historic Pjaca square. Spend your days playing noble tourist in Diocletian’s Palace, and your nights sipping cocktails on the Riva like a moody medieval antihero—or a modern one with a decent Wi-Fi signal.

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These trends aren’t about doing nothing, they’re about doing less, more mindfully. Croatia is uniquely suited for them all, offering a stunning canvas whether you’re seeking cinematic thrills or seaside serenity. So go ahead: miss out, chill out, and tune in. The Adriatic has answers you won’t find in your inbox.

And if anyone asks why you didn’t post on Instagram? Just smile and say, "JOMO, baby."

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